How We Quadrupled This Business’ Monthly Leads
As always the digital marketing landscape is every changing, and as a business owner it can be confusing working out where to put your hard-earned money in an effort to grow your businesses revenue and see a positive return on ad spends.
When we were approached by I Love to Learn Tutoring (a learning space for young people across the south coast) they were looking to drive more positive leads and increase attendance at their Portsmouth and Fareham based centres from the Google and Facebook advertising platforms
Commercial Video Campaign
Straight away we suggested a bespoke commercial campaign video to introduce the brand and founding members to the public in their ideal catchment. The commercial video campaign would allow the I Love to Learn team to directly speak to their key audience and explain the unique offering and expertise that the tutoring centre provides.
Facebook and Google Ads
Once we had established the key selling points of the brand, we set to work creating a tailored script that would appeal to the key audiences on the chosen digital media platforms, as well as confirming the benefits that I Love to Learn can provide to parents. In this instance we would be focusing on Facebook ads and Google ads to target the perfect customers in the businesses catchment.
Finding the Perfect Customers & Testing Audiences
The beauty of both of these platforms is the ability to really drill down to the perfect customer avatar. After working with I Love to Learn to establish the best demographics and locations, we then created a unique list of key words, competitor businesses, and resources that the ideal target customer would be closely associated with. Using Google search, Amazon, Google Analytics, and Facebook Audience Insights we created a number of audiences from which to start our advertising testing.
Over the next 7 to 14 days we watched closely to find the best performing ad set groups and at the best costs for the clients. From this point we could really start to drill down to the ideal platforms, ages, locations, and behaviours to continue our marketing towards.
Creating Positive 18X Return on Ad Spends (ROAS)!
Following the initial testing period It’s essential to get the client a good ROAS so that the targeted marketing can continue. Thus far we are over the moon with the the results now that the detailed customer targeting has settled. We are creating around £108-200 per customer acquired and for a cost of around £7 to £10, an average of around £154 for every £8.50 spent on the various ad sets. Which is currently creating around an 18X ROAS!
Scaling Ad spends and Customer Acquisition Through Advanced Customer Matching
From this point we’ll now be looking expand on the already successful digital advertising with advanced ‘lookalike’, ‘custom audience’, and ‘retargeting’ ad sets on Google and Facebook. These unique audiences created have the highest returns on ad spend and are the reward for a period of time testing and perfecting the early adverts on both Facebook and Google.