Social media plays a huge part in how we operate our marketing strategies at Team Locals — it's impact on how we all come together and connect is remarkable. There have been a fair few historic hashtags over the years. Here are five of our favourites:
During the winter, Starbucks run the #RedCupContest, where customers have the chance to win $500 by sharing photos of their coffees in the iconic (and sometimes controversial!) red cups. In 2015, the contest received 40,000 entries!
That’s the audience-grabbing power of a hashtag-based competition on a worldwide level.
The ALS Association decided to raise awareness and money for Lou Gehrig’s Disease by challenging the public to be part of the Ice Bucket Challenge. Not long after, millions of people were getting involved, including celebrities and political figures. The campaign became viral, earning the charity over $100 million and raising vast historic awareness.
In 2015, Domino's wanted to make it even easier to order pizza. They created a system where customers could order a pizza by tweeting. Customers used the hashtag #EasyOrder, which people used to make orders, and in the process, the pizza behemoth began establishing themselves as social media dominators. Their track record hasn’t slowed since.
Disney partnered with the Make-A-Wish Foundation, where people were asked to share a photo of themselves wearing Mickey Mouse ears. For every photo with the hashtag #ShareYourEars, Disney donated $5 to Make-A-Wish. Hashtag-centric partnerships like this demonstrate corporate social responsibility and strengthen a business’ philanthropic brand.
For every pair of shoes TOMS sell, they gift a pair to a child who is less fortunate. Every year, TOMS host a #WithoutShoes day, and for every person that posts a photo of themselves without shoes using the eponymous hashtag, TOMS donate a pair of shoes. This created huge social media buzz for the company.
Need some extra guidance for your businesses social media? Give us a call us on 02392 823 477 or send an email our way: firstname.lastname@example.org.
We love working with local businesses to make the most of their marketing budget and to deliver a positive difference to their brand.