Emirates Spinnaker Tower has unveiled their brand new entrance experience, the result of a six figure investment from managing operators Continuum Attractions, which includes a redeveloped admissions area and the introduction of an animated pre-show.
The entrance’s design now matches the modern, sleek design of the iconic Tower with curved wave-shaped walls to reflect the waterfront location and improve visitor flow for the hundreds of thousands of guests the Tower welcomes annually. The four minute pre-show film, named Sail of the Solent, provides visitors with an immersive overview of the history of the Tower and Portsmouth, with cameos from key figures for which the city is famed, such as Arthur Conan Doyle, King Henry VIII, and Lord Nelson — presented in animated form.
The transformation is the brainchild of Form of Intelligence, a London based design consultancy, with over 20 years experience in developing international projects for leisure and hospitality environments. This design was made a reality by DG Professional Interiors and made complete by Heritage Interactive, who produced and delivered the compelling pre-show.
Sarah Webb, General Manager at Emirates Spinnaker Tower, said: “Our redevelopment project allows the Tower experience to start on the ground floor and creates anticipation before guests reach the incredible birds-eye views available from the top. I am delighted with the results and am sure it will prove a hit with our visitors too.”
Soaring proudly above Portsmouth harbour, the Emirates Spinnaker Tower is a world class tourist attraction and a member of the World Federation of Great Towers. The 170m tall viewing tower offers visitors spectacular 350° panoramic views and a different perspective on one of the most fascinating seascapes on earth. Its unique position provides visitors with incredible views stretching out for up to 23 miles over the historic harbour, the Solent, and the Isle of Wight. This iconic building was built in 2005 with a striking sail design to represent Portsmouth’s naval heritage.
Emirates Spinnaker Tower is part of Continuum Attractions. Continuum currently manages an award winning portfolio of visitor attractions including Oxford Castle Unlocked and York’s Chocolate Story.
Emirates Spinnaker Tower is open daily from 10:00am to 6:00pm (excluding Christmas Day). See www.spinnakertower.co.uk or call 023 9285 7520 to find out more.