Marketing is about connecting you with your audience. With the accessibility of the Internet, and the fact that usage continues to increase year on year, it’s no wonder that businesses are now turning to digital marketing to reach wider audiences. Print advertising, broadcast marketing and direct mail still have their place, but businesses now need to focus on digital marketing to improve their reach and ensure the future relevance of their company.
What is digital marketing?
Digital marketing is the promotion of products or services through digital technologies. This is mainly through the Internet, but could also include mobile phones, display advertising, email marketing and online brochures.
How can Team Locals Media help my business?
We are a digital marketing agency with experience in helping businesses with branding, website design, film and photography, digital marketing and content creation. Based in Southsea, we have helped a range of clients, big and small, in the area with their digital marketing.
How can digital marketing help my business?
Digital marketing can help your business by increasing the reach of your brand advertising and generating more leads. Unlike offline marketing, you can see results in real time and measure your return on investment. Plus, it’s easier to adjust your approach if you find it’s not working – run a series of ads and one works better than the others? Ditch those that don’t work!
Website: your website is your online shop front and your customers will often look here before contacting you. So it’s important that you get it right. Team Locals Media can:
design and build your website
add e-commerce options for online shops
provide you with the tools and training to easily manage it yourself
Content creation: once you have your website, how do you get people to visit it? One way is to create interesting content that search engines pick up and help your site rank high in their search. Regular blogs and relevant articles are great ways to be ‘found’. And regularly adding new content should help you rank higher in searches too. Team Locals Media can:
provide professionally written articles for your business on a regular, ongoing basis
write a series of articles for a specific campaign, event or launch for your business
Short films/photography: short attention spans and busy lifestyles mean that visual content can be more effective than text. A carefully considered photograph or a short film promoting your business can make a big impression on your target audience. It can be shared online, including on social media, and attract attention to your product or service. Your website is likely to rank higher with embedded video content as well. Team Locals Media can:
produce professional films formatted for the web and other digital media applications
take aerial film and drone photography for some really eye-catching content
Social media marketing: to increase your brand awareness and drive traffic – and thus generate leads – you can capitalise on social media. This includes:
It can be hard work keeping up with it, though, which is why many people employ a social media expert to manage the various channels. Team Locals Media can:
post regular and appropriate updates about your business
keep on top of trends that might be relevant to your business and act accordingly
Digital ads: Google is the primary platform for digital advertising, from AdWords and YouTube ads to display advertising. These ads can create a funnel, leading, for example, to a relevant blog article (see Content creation above), that then leads to links to specific services or products. Team Locals Media can:
create Google AdWords campaigns to generate leads
design display advertising
If you want to discuss how your business can be supported by digital marketing, get in touch with us on 023 9282 3477 or at firstname.lastname@example.org.